How to Measure the Value of a Handshake

     

By Michelle Bruno

The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. A salesperson can just ask him.

But orchestrating and leveraging the face-to-face meeting has been a painful process to automate. It requires a multi-step workflow: discover prospects and customers in attendance; meet with prospects and customers; and enter data into marketing automation and customer relationship management (CRM) platforms.

See how SummitSync's event intelligence platform helps team identify relevant event attendees, manage their meetings, and track their return on event by reading the full article on Event Tech Brief.

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Category: Events